The Library Message Board

Postcard marketing in a down economy

DavidSteiner — Fri, 02 Jan 2009 18:25:50 GMT

It is no surprise to anyone that the economy is bad, and that your customers may not want to spend money that they don't have to. One way to tackle this situation is to send out a postcard to both new and existing customers. Postcards are an inexpensive way for you to reach out to new and existing customers. Businesses large or small still have to get business cards, brochures, postcards, stationery, an more printed somewhere. It might as well be with you.
We suggest developing a postcard with the key message that you will be able to save them money. When you follow up with a phone call to your existing clients, you should mention what your charge for some of the other products that they use, but haven't ordered from you before. Follow up to new clients, you should mention your abilities to produce their business cards, etc. less expensive than with who they are currently using.

We have a postcard available that is already designed for the 25% off postcard blowout sale! This would be great to send out to your current customers. You should have received an example in the mail along with the postcard sell sheet.

TBBS Dealer/Sales support

Forum: Sales & Marketing

Mining your current customer database for revenue

DavidSteiner — Fri, 02 Jan 2009 17:27:13 GMT

If you are not doing this already I highly recommend that you do. These are businesses that use your print services already, and more than likely they use someone else for other printing they need done. Here are a few suggestions.

1. When we introduce a new product (calendars), or finishing (UV coating), or whenever something new you have to offer them that they don't know about is a great time to place a phone call to them. It gives you a legitimate reason to call them.

2. Send them a postcard. You can:
- Mentioning what is new (Product, service),
- Offering them a discount (i.e. 25% off your first order of postcards)
- Test a response within a vertical market you want to do more business in.
- After you mail out the postcard, you should follow it up with a call to those people you sent it to.

3. You should try to communicate with your top 25 or 50 accounts at least once every 3-4 months (if not sooner). It shows those customers how "important" they are to you.

If you have found something that has worked well for you please post your comments. If you have any questions about selling to your existing customers we are here to help.

TBBS Dealer/Sales Support

Forum: Sales & Marketing

New Products/Pricing/Portal Changes

DavidSteiner — Thur, 17 Apr 2008 17:50:00 GMT

This letter was emailed to all TBBS Dealers Yesterday.

New Dealer Package and Portal Changes Wed. 4/16/08

- New Dealer Package -
Your new Dealer Package has been shipped out to your location. You should be receiving it in 3-5 days via Fedex.

Once you receive your package, please take time to review carefully the many great features of this package including: New Product Pricing, New Products, New Marketing Materials, and many other resources to help you sell.

Be sure to check the Promotions tab in the Dealer Guide for some valuable coupons to help you jump-start your sales with our new products and prices.

We welcome any feedback to these many new developments for your dealership. Please direct your comments &/or questions to dealersupport@tbbsolutions.com.

- IMPORTANT Portal Changes -
This serves as notice that the TBBS Portal will undergo pricing and product changes effective 4-16-08.

While the portal program changes are being updated the system will be unavailable. The portal will be down during Wednesday evening and be back up on Thursday, assuming there are no un-foreseen problems.

What is changing?

1. Pricing. All products now have new pricing. So all orders effective immediately, will use this new pricing grid. By and large the pricing is lower than your current price list. Our current promotion is now no longer valid.

2. Business Cards. New order quantities are now available. The new quantities are 100; 250; 2500; and 5000 cards.

3. New Products: Stationery. You may now order letterhead and envelopes. There is a separate link in the portal to order these products. An order guide is in the mail to you. You should see this shortly.

4. Brochures. We have eliminated the folding fee AND have included folding as part of the product. You will now receive this product FOLDED. You must tell us if you wish a single fold or a tri-fold. If you wish FLAT brochures, please order them as Flyers.

5. Labels. Look for labels in the new products order process. You can now order exact quantities up to over 10,000 Labels.

What stays the same?

With a few exceptions, much of the other items in the portal remain the same (like shipping and other fees) FOR now. We are working to reposition the portal through programming to add more products, rationalize shipping prices, and review all fees. These are big development/programming projects, but they are underway.

Please look for your new Dealer Guide to arrive in the next few days. Should you see any problems in the portal please drop us an email at akartic@tbbsolutions.com

Thank you -

Thunderbird Business Solutions - Dealer Support

Forum: Thunderbird Business Solutions Communication

Not a car dealer, but.......

ChrisSchmidt — Tue, 08 Apr 2008 19:51:38 GMT

Still no success with car dealerships. Getting some contacts and meetings, but no closed business.

Most of our business is 1 or 2 box orders. Still looking for a larger company that will generate 20-40 re-orders a year. Has anyone had any success with businesses/industries other than car dealers?

Forum: My most recent/promising customer

Successful Move!

Production — Fri, 04 Jan 2008 21:23:47 GMT

Great News! Thunderbird Business Solutions has successful relocated and was up and running promptly 12/31. For those of you wondering where to continue placing orders there have been no changes to order procedure. Just keep placing orders in the portal as usual! We'll keep everyone update as changes occur.

Also, due to the holidays, the Federal Court has approved an extension of time for Dealers to determine whether they wish to continue doing business with the
new owners of BCE assets, Thunderbird Business Solutions. The original determination date of January 2, 2008 has been extended to January 16, 2008.

We look forward to working with each of you in this new year!

Forum: Thunderbird Business Solutions Communication

My most recent/promising customer

DealerSupport — Thur, 19 Apr 2007 14:19:48 GMT

By sharing what you have going on today, other dealers can see seasonal trends and hear about markets that they had perhaps not considered. This type of information is currently scattered across the message board. Hopefully this forum will provide a consolidated place for this type of information/discussion.

Forum: My most recent/promising customer

Please read these rules.

DealerSupport — Thur, 11 Jan 2007 17:00:59 GMT

This is an expermental site that is intended to help Dealers increase sales through the transfer of information.
1.) Content must be limited to constructive comments about the business.
2.) Postings may not include contact information.

Forum: Rules of the road

When messages will post

DealerSupport — Thur, 11 Jan 2007 16:54:06 GMT

Currently we are manually posting all messages, so new messages will not post emediatly. Messages posted after hours or on weekends may not post until the next business day.

Forum: Rules of the road